Axis Store Reporter End of Life: What Shopping Centers Need to Know

If you're managing a shopping center using Axis Store Reporter for tenant analytics and foot traffic reporting, you're facing a critical decision. Axis Communications discontinued Store Reporter in December 2024, with support ending January 2026. They're not offering a direct replacement.

This article analyzes what happened, why it matters, and what modern alternatives exist for shopping centers that need reliable retail analytics.

What Happened with Axis Store Reporter?

The Timeline

• December 2024: Axis officially discontinued Store Reporter
• January 2026: All support ends (licensing, updates, bug fixes)
• Beyond 2026: No guarantee the software will continue functioning

Why Axis Abandoned Store Reporter

Axis Communications is primarily a camera manufacturer, not a software company. Store Reporter was a niche application that required:

• Continuous software maintenance and updates
• Integration with changing retail technology ecosystems
• Support for modern multi-tenant requirements
• Cloud infrastructure investments

Instead of investing in modernizing Store Reporter, Axis chose to focus on their core hardware business. This leaves shopping centers in a difficult position.

What This Means for Current Users

Immediate Concerns

1. No New Features or Improvements The software you have today is the software you'll have forever. No new integrations, no mobile app improvements, no cloud features.

2. Security Vulnerabilities As operating systems update and security threats evolve, an unsupported application becomes a liability. Your tenant data could be at risk.

3. Compatibility Issues New cameras, operating systems, or browser updates may break compatibility. With no support, you're on your own.

4. Technical Debt Accumulates The longer you wait to migrate, the harder it becomes. Historical data grows, user dependencies deepen, and migration complexity increases.

Long-Term Risks

Vendor Lock-In Trap Store Reporter only works with Axis cameras. If you want to add cameras from other manufacturers (Hikvision, Dahua, etc.), you're stuck maintaining two separate systems.

Manual Workarounds Multiply As the software ages, you'll spend increasing time on manual fixes, data exports, and workarounds instead of getting insights.

Competitive Disadvantage Shopping centers with modern analytics platforms gain advantages in tenant relations, marketing insights, and operational efficiency that you'll lack.

What Store Reporter Actually Did (And Its Limitations)

Core Capabilities

• People counting via Axis camera integration
• Zone-based foot traffic analytics
• Basic tenant reporting with manual user management
• 15-minute interval data collection
• Historical trend comparisons

Critical Limitations

1. Single-Vendor Lock-In Only Axis cameras supported. Want to add a Hikvision camera in a new zone? You can't integrate it.

2. User-Level Access Only (Not True Multi-Tenant) Store Reporter provides user-level permissions, not true tenant isolation:

• Manual permission management for each tenant user
• Risk of data leaks between tenants
• No tenant-specific branding or customization
• Constant IT overhead managing access

3. No Built-In POS Integration Foot traffic is only half the story. To calculate conversion rates, you need sales data. Store Reporter doesn't integrate with POS systems natively—you'd need expensive consultant-led custom integrations.

4. Limited Data Frequency 15-minute intervals might be fine for trends, but real-time occupancy monitoring (critical for compliance and marketing) isn't possible.

5. Manual Calibration Required Setting up new cameras requires manual calibration processes, increasing deployment time and maintenance overhead.

What Modern Retail Analytics Platforms Offer

The market has evolved significantly since Store Reporter was designed. Here's what shopping centers should expect from a modern platform:

1. Camera-Agnostic Architecture

Work with any camera brand (Axis, Hikvision, Dahua, generic IP cameras). Protect your hardware investment and avoid vendor lock-in.

2. True Multi-Tenant Isolation

Each tenant gets:

• Branded portal with their logo
• Automatic data isolation (no manual permission management)
• Self-service reporting (reduces your support burden)
• Secure, compliant data handling

3. Built-In POS Integration

Sales data + foot traffic = conversion rates. Modern platforms include POS integration as a standard feature, not an expensive add-on.

4. Real-Time Data

Monitor occupancy, foot traffic, and parking in real-time. Critical for:

• COVID capacity compliance
• Marketing event performance
• Security and safety
• Tenant performance monitoring

5. Cloud-Native and Mobile-First

Access insights from anywhere, on any device. Automatic updates, no on-premise servers to maintain.

6. Automated Setup

Plug-and-play camera integration with minimal manual configuration. Add new zones or cameras in minutes, not days.

7. Unified Analytics Dashboard

Combine multiple data sources:

• Foot traffic from people counting cameras
• Parking occupancy from vehicle sensors
• Weather data for correlation analysis
• Tenant sales data from POS systems
• Events calendar for performance analysis

Migration Strategy: From Store Reporter to Modern Analytics

Timeline Recommendation

Q4 2024 - Q1 2025: Evaluate alternatives and choose a platform

• You have ~12 months before support ends
• Early migration reduces risk and allows parallel operation
• Lock in current pricing before 2026 deadline rush

Q1 2025: Deploy new platform alongside Store Reporter

• Historical data migration
• Parallel operation for validation
• Tenant communication and training

Q2 2025: Full transition

• Deprecate Store Reporter
• All tenants on new platform
• Full historical data available

What to Look For in Alternatives

✅ Must-Haves:

• Camera-agnostic (works with your existing Axis cameras AND future additions)
• True multi-tenant architecture with automatic isolation
• Built-in POS integration (not sold separately)
• Real-time data capabilities
• Cloud-hosted with mobile access
• Historical data migration support

✅ Nice-to-Haves:

• Parking analytics integration
• Heatmap visualization
• Predictive analytics and trend forecasting
• White-label tenant portals
• API access for custom integrations

🚫 Red Flags:

• Requires replacing existing cameras
• Vendor lock-in to proprietary hardware
• Per-user licensing (expensive as you scale)
• On-premise only (maintenance burden)
• No migration path for historical data

Cost Comparison: Store Reporter vs. Modern Platforms

Axis Store Reporter Total Cost of Ownership

• Annual per-camera licensing: ~€100-150/camera/year
• Manual calibration time: ~2-4 hours per camera
• Consultant fees for POS integration: €10,000-€30,000
• IT overhead for user management: ~5-10 hours/month
• Limited to Axis cameras only

Modern Platform Example (Conresti Retail Analytics)

• Annual per-camera licensing: Transparent flat rate
• Automated setup: ~15 minutes per camera
• POS integration: Included in platform
• Multi-tenant automation: Self-service portal (zero IT overhead)
• Works with any camera brand

ROI Factors:

• Reduced IT support time (tenant self-service)
• No expensive consultant integration fees
• Future-proof (avoid another migration in 5 years)
• Hardware flexibility (use best-value cameras, not locked to one vendor)

Frequently Asked Questions

Can I keep using Store Reporter after 2026?

Technically, yes—the software may continue to function. However:

• No security updates (vulnerability risk)
• No bug fixes if something breaks
• No compatibility updates for new OS versions
• No support if you have issues
• Liability concerns for tenant data security

Can I migrate my historical data?

Yes. Modern platforms like Conresti offer historical data migration services. This ensures continuity in year-over-year comparisons and trend analysis.

Do I need to replace my Axis cameras?

No. Camera-agnostic platforms work with your existing Axis cameras while allowing future flexibility to add other brands.

What happens to my tenant reports?

With a proper migration strategy:

• Tenants continue receiving reports (new platform)
• Historical data remains accessible
• Improved features (self-service portal, better visualizations)
• Better experience overall

How long does migration take?

Typical timeline:

• Week 1: Camera connection and platform setup
• Week 2: Historical data migration (if applicable)
• Week 3: Tenant portal configuration
• Week 4: Training and go-live

Total: 2-4 weeks for full deployment.

What Conresti Offers Store Reporter Users

We built our retail analytics platform specifically for shopping centers facing the Axis Store Reporter end-of-life situation. Here's what makes us different:

Seamless Migration Path

• Historical data preservation: Import your Store Reporter data
• Parallel operation: Run both systems during transition
• Zero downtime: Tenants never lose access to their reports

Purpose-Built for Shopping Centers

• Multi-property management: One dashboard for all your locations
• True multi-tenant architecture: Each tenant gets isolated, branded portal
• Automated tenant reporting: Daily, weekly, monthly reports without manual work

Modern Technology Stack

• Camera-agnostic: Works with Axis and any other brand
• Cloud-native: No servers to maintain, automatic updates
• Real-time data: Live occupancy, not just 15-minute intervals
• Built-in POS integration: Conversion rate tracking included

Transparent Pricing

• Per-camera annual licensing: Simple, predictable costs
• No per-user fees: Unlimited tenant portal access
• Migration support included: We handle the technical complexity

Proven Track Record

Our platform is already deployed in major shopping centers, handling:

• People counting analytics
• Parking occupancy monitoring
• Multi-tenant reporting
• POS integration and conversion tracking

Next Steps

If you're currently using Axis Store Reporter, you have approximately 12 months before support ends. Here's what to do:

Step 1: Assess Your Current Setup

• How many cameras do you have?
• How many tenants need access?
• What's your historical data retention requirement?
• Do you need POS integration?

Step 2: Evaluate Alternatives

• Request demos from modern platforms
• Compare features, pricing, and migration support
• Validate with your technical team

Step 3: Plan Migration Timeline

• Start early (Q4 2024 or Q1 2025)
• Allow time for parallel operation
• Communicate with tenants proactively

Step 4: Execute Migration

• Historical data migration first
• Tenant portal setup and training
• Parallel operation for validation
• Full transition before support ends

Conclusion

Axis Store Reporter served shopping centers well for years, but its discontinuation creates both a challenge and an opportunity. The challenge is migrating to a new platform before support ends. The opportunity is upgrading to modern analytics technology that offers:

• Better tenant experience (self-service portals)
• Reduced IT overhead (automation)
• More insights (real-time data, POS integration)
• Future flexibility (camera-agnostic, cloud-native)

Don't wait until January 2026 when support ends and everyone is scrambling for alternatives. Start your evaluation today while you have time for a thoughtful, strategic migration.

Ready to explore modern retail analytics?

Start Free Assessment to understand your specific needs, or contact our team for a personalized demo showing how your Store Reporter data would look in our platform.

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Last updated: October 20, 2025